Hi, I'm Matt.
I work on
products & strategy
Current project
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Deltatre:
The Global Sports Digital Experience Leader
In my current role running Product Strategy for the Sports Experiences group at Deltatre. I oversee the strategic direction for our Global Product development and delivery teams.
At Deltatre we develop and support FORGE, the CMS platforms for NFL.com, MLB.com, MLSSoccer.com, Olympics.com and supporting products including sport data gathering, data management, broadcast graphics, and more.
Visit Deltatre.
CV
Advisor Roles
1
Bureo
The global Bureo recycling program provides fishing net collection points to keep plastic fishing nets out of our oceans. The 'NetPlus' recycled plastics product is being used by brands like Patagonia, Yeti, Costa and many others.
2
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Kick Stick Drip
Kick Stick Drip is a new way to track the Shoes, Rackets and Apparel that professional athletes wear at the events that matter.
Certifications
1
Reforge - Product Strategy
Product Strategy cohort based course educating product leaders on how to build, communicate, and execute a cohesive product strategy across feature, growth, scaling, and innovation product work.
2
Reforge - Growth Series
From acquisition and retention to user psychology and habit formation, this program educates Product leaders on how to solve difficult growth problems and drive meaningful and compounding results back into your company.
3
Group Executive Award
Awarded by Brendon Riley, the Group Executive of Global Products and Services for exceptional efforts and contributions to the group.
4
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Certified Scrum Product Owner
Certified since 2014 👌
my principles
Curiosity
culture, tech, tastes
I go out of my way to take interest in the unknown. Heading down rabbit holes on developer tools I'll never use or obscure Brazilian pop music genres. I keep myself curious and always in a discovery process.
Hands On
and sleeves rolled up
The only way to learn things is to often bang ones head through the wall. Understanding the context is critical to understanding potential outcomes.
Listen
questions are the answer
The more you listen, the more you learn. To get to the answer, its always best to ask another question, and the good news is people love to talk!
Clarity
say it with less
When it's time to present an answer, I always strive to find the most concise and clarified version to present. Clarity empowers ingenuity and provides the confidence to take the next step.
tools
Figma
Wireframes, user journeys, process maps, and more
Webflow
The killer CMS I built this site on
Trello
Kanban runs the world
Notion
All thoughts captured
Softr
No code, no sweat
Reforge
The premier Product and Marketing knowledge base
biography
About
me
a brief
In 2001
Joined the crew of the S.V. Concordia, a 180 foot tall ship (that sank years later, but that's another story...) and sailed 15,000 nautical miles, crossing the Atlantic 3 times and visiting 35 countries
2003
Finished my 2nd year at Northeastern University in Boston, studying Music Business before moving to New York City to work at Artemis Records.
2005
I transferred to Claremont McKenna College and took a job at Interscope Records.
This is where I first learned how to build digital products by way of artist sites and flash apps built to embed into Myspace pages (Myspace was truly awesome for musicians in its day. Miss you Myspace...)
2008
I raised an angel round and founded PromoJam, a SaaS startup in the Social Marketing space. Launched the first "Tweet to Download" app giving away Travis Barker and DJ AM's mix tap in exchange for a tweet. A viral first for the market.
We then licensed our social marketing platform to companies like Live Nation, Hearst, Sony Pictures, and more.
2014
After 6.5 years of building PromoJam, we sold the business to Deluxe Corp (DLX). I helped integrate the business before moving down under...
2015
Became in expat in Sydney to work for Telstra, Australia's biggest telecom.
Here I built Enterprise solutions with eight figure revenues, traveled all over the coasts and loved every minute of living the Aussie life.
2017
Made my way back to LA and began working with startups like Bureo, ATTN: and Collide as a Product consultant helping to develop MVP product strategies, recruit key engineering teams and helping raise financing rounds.
2018
I joined First Media to run their Product team, overseeing our engineering group in Tel Aviv and building a machine learning bid management platform on top of Facebook ad manager, Snapchat and Google.
2020
The Italian sports technology powerhouse Deltatre recruited me as Product lead for their Americas business supporting clients like the NFL, MLB, MLS, Bally Sports and more.
I was promoted to run Product Strategy for the group in 2021.
contact
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