Matt MacNaughton
Experienced Product Development and Strategy leader.
Built and sold SaaS startup, led Global corporate product teams, experience with ML decisioning engine design and AI RAG frameworks.
Deltatre
Driving product strategy for global Sports & Entertainment clients, enhancing FORGE platform growth, and leading customer-led product delivery across Deltatre platforms.
Direct oversight of NFL, MLB, NHL, MLS, NWSL and support product efforts across Global customer base that includes Olympics, Juventus, LIV Golf and more.
First Media
Headed up growth and product development efforts for a social video company’s owned and operated (O&O) media properties. Built out a direct response performance marketing business (billions of video views captured annually).
Formulated media buying frameworks for Facebook, Snapchat,Twitter, Google, Taboola, etc. Strategized product plans, financial forecasts,and prototypes for development.
ATTN:
Introduced digital interactive product opportunities with Branded Content division. Determined product development requirements, created product design prototypes, and oversaw project delivery.
Managed advertising clients, collaborated with development teams to address all feature and change requests. Supported business expansion by overseeing product development budgets, forecasts, and planning.
Consulting
Bureo (recycled materials startup):
Advised on securing Series A financing from Tinshed Venture (Patagonia’s venture arm) for new business line.
Implemented operational model, analyzed business financials, and deployed capital investments to drive strategic product growth.
Telstra :
Led client’s channel partnership efforts with Microsoft’s retail products group.
Aligned strategic channel product development and co-sell models to maximize channel adoption and opportunity.
Prepared deployment and product adoption frameworks to onboard customers across complexmaintenance and repair operations.
Telstra:
Directed multi-platform ICT product development and operations for Telstra’s B2B digital marketing products and services. Forged pivotal partnerships for product group with Microsoft, Adobe, Cisco, Samsung, and domestic solution vendors.
Attained $4M in product development capital to produce full productized operational budget, product model, and service construct.
PromoJam:
Built, ran, and sold venture-backed startup to a publicly traded company (DeluxeCorporation).
Raised successive rounds of venture capital, developed high-value customer base, and recruited top-notch engineering, sales, and marketing organizations.
Group Executive Award
Recognition of individuals and teams who make an exceptional effort and contribute to our GES Goals (Financial, Customer and People) while living Telstra Values.Individual Award in Global Products and Solutions
Bachelor of Arts
Reforge - Growth
Growth product development and marketing masterclass lead by Brian Belfour and Andrew Chen
Frequently Asked Questions
My Product Management career began in 2005 at Interscope Records where I oversaw all the digital releases for Lady Gaga, Queens of the Stoneage, NIN, Robyn and others.
While I don't code at the terminal, I have a solutions architect/engineers level of technical knowledge.
I can hold my own in most DevOps discussions and can competently code HTML and CSS on the frontend. Put it this way, I've never met a low-code solution I can't master.
I went to college wanting to manage rock bands. After working in artist management and tour management, I took a job at Interscope records and had an idea to build a Flash widget for the Myspace page for the artist Feist.
I was hooked and forged ahead shortly after with starting PromoJam, a Ruby on Rails SaaS app for Social Media promotions.
I love to learn how other cultures think, operate and build. I have gravitated towards working on projects and problems that span global markets and involve diverse teams.
I've learned how to quick absorb and adapt to different orgs and cultures and love the chance to dive in to new ways of doing things.
I have and many times over.
I built social ad buying ML platforms that used consumer engagement metrics to automated the ad budgeting challenge. At ATTN: we built interactive advertising campaigns for Sprite, MOEN, Redbox and others driving high value conversions.
I'm also a landing page guru who knows the compound value of how small design changes can impact CRO.
I use Jira and Figma everyday, swim around in GA and GTM most weeks, and love to build apps with Webflow, Vercel, Zapier, Hubspot and more. Built apps in Ruby, React, .NET, Vue and more.
I work with Claude, ChatGPT, Flux AI, Canva, and Midjourney for Gen AI experiments and have solutioned with Azure Copilot Studio, LangChain and Vercel for AI apps.
Boiling the ocean, lazy design and not asking for help.
Get in Touch
Feel free to reach out if you'd like to discuss a project, collaboration, or just want to connect.
.svg){kind=icon}
.png)